Submarine Channel

The Netherlands is the number one drugs country in Europe. Weed is in our genes, coke enters the country through the harbors, and XTC is as Dutch as chocolate sprinkles. How is it possible that in a regulated country like the Netherlands drug can be produced and traded on such a large scale? The interactive documentary, The Industry, offers an insight into this billion euro drugs industry.

The Dutch version of The Industry is now live. The English version will be released in the first quarter of 2018.

The interactive documentary The Industry maps drugs networks and introduces weed growers, coke barons and drugs traffickers who tell stories about the kicks and stress of their illegal work. These personal stories are linked to interactive locations to provide insight into the Dutch drugs industry on both a macro and a micro level.

By entering your zip code, various locations close to you can be explored in 3D, such as an XTC lab, a weed farm, or containers in the harbor used for smuggling. ‘The industry’ is closer than you think.

The industry is a co-production of Submarine Channel and the VPRO.

The Industry Interactive documentary about drugs in the Netherlands


We used a ZED 3D camera.
It scans the space and the objects in it and adds depth sensing, positional tracking and it has 3D mapping capabilities. We chose this technique because it emphasizes that that the drugs world is all around you, and we wanted to invite users to actively explore this. Also, I wanted to get away from video because, let’s face it, video in interactive documentaries often doesn’t work. People are impatient online. So I opted for a spatial way to navigate. The spaces are often reconstructions based on the stories of the people we interviewed.

Director Mirka Duijn


The Industry Interactive documentary about drugs in the Netherlands

The Industry Interactive documentary about drugs in the Netherlands

Girls who top marijunana plants.


Radio Documentary and Podcast Series

The Industry includes radio broadcasts and a podcast series (both in Dutch). In addition, the episode of the tv documentary series Andere Tijden (‘Different Times’) on November 11, 2017, shows how old smuggling networks in the Dutch province of Brabant formed the foundation for today’s drugs industry.

NPO Radio 1 broadcasts individual stories from The Industry: intimate portraits that reveal the networks of the drugs industry. From Sunday November 5th, 2017, every week for six weeks at 21.45, there will be an episode on RadioDoc (NTR / VPRO). The broadcasts are also available as a podcast series.

Broadcast information: RadioDoc: From Sunday 5 November, 6 weeks at 21:45 on NPO Radio 1. After that, you can listen back via or as a podcast via

About the interviewees

We would like to thank all the interviewees for their help: Duco, Erik, Thessa, Inge, Philip, Faiz, Jerry, Frank, Rinus, Henny, Jacco, Jordy, JP, Rinus, Sean en Bas. (Almost) all names have been changed. A number of interviews were dubbed by actors at the request of the interviewees.

The Industry Interactive documentary about drugs in the Netherlands

The Industry Interactive documentary about drugs in the Netherlands



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