G-Star, the Netherlands most popular urban fashion label, is defined by its raw, vintage military style. What started out as a jeans brand in 1989, has established itself as one of the world’s most cutting-edge fashion labels, working together with talented Dutch designers like Michiel Keuper and Franscisco van Benthem. G-Star constantly reinvents itself, while remaining true to its original concept and colour pallet.
Despite G-Star’s international success, they constantly seek new ways to strengthen their worldwide image and keep themselves on top of their game. After a series of surprising – and celebrated – runway shows featuring poetry performances by cinematic Icons, G-Star once again “does the unexpected”, by collaborating with a Brass ensemble called Hypnotic.
Director: Noud Holtman, Camera: Stef Tijdink, Sound: Benny Jansen, Editing: Casper Sikken, Commissioning editor Submarine: Geert van de Wetering, Production Submarine: Olivia van Leeuwen, Production assistance: Marah Haan, Voice Over: Lotje Sodderland, Music/sound design: Big Orange, Produced by Submarine, Commissioned by DutchDFA.
Dutch Profiles is a series of short documentaries produced by Submarine commissioned by DutchDFA about architects, graphic, product and fashion designers in the Netherlands.
Dutch Profiles focuses on the conceptual, context-oriented and research-based practice of Dutch designers and includes interviews with, among others: MVRDV, 2012 Architects, Jurgen Bey, Claudy Jongstra, Gerard Unger, Paul Mijksenaar, Marlies Dekkers, Alexander van Slobbe and G-Star.