Submarine Channel

Viral Virtuosity x 3

The debut novel by the Oxford-educated über-raver who founded London’s Ministry of Sound Nightclub in ’91, is illustrated in a shudderingly awesome monochrome way by master of the macabre, Neal Murren. By way of promoting the book, the powers that be, created a series of 3 viral videos in which some very clever people turned the single frame illustrations into deliciously grotesque animations featuring boobs, death, champagne and a gratifyingly torturous version of the TV game Millionaire.