Submarine Channel

The Subtle Difference Between Respect and Admiration

Sure we have respect for those people who spend all their spare time making a Viking boat out of 15 million ice cream sticks or a scale model of the Beijing Olympic Village out of 140000 playing cards, but real admiration we reserve for people like Josh Logue and his crew. For the Australian indie pop octet Architecture in Helsinki they made a fantastic music video.

It’s a stop motion project and every frame is a piece of embroidery. Yes, embroidery. We take our hats off for these people. Because of the enormous amount of time they must have invested in it to make. But, above all, because they have created something very special: an original and colourful little story that make you feel really happy.

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