Submarine Channel

The Making of Rihanna’s “Rude Boy”

Rihanna’s latest video is a completely over the top psychedelic cocktail of iconic pop culture imagery, taking inspiration from such disparate sources as Warhol, dancehall culture, video games and David OReily. Love the old-school 1980s video look created by those rusty analog video synths they used. Digital Studio Click 3X has the making of story.