Submarine Channel

Chunk: ‘Is It The Shoes?’ by News

Watch Nike Air Jordans IV burn

No, your speakers are not broken. This silent short by the Amsterdam design collective News (is no more) was first screened as an installation piece at an Amsterdam edition of the RESFest Digital Film Festival (also dead) in 2005. If you are a serious sneaker fetishist, watching this little firecracker will make your eyes burn.

The pair of sneaks featured are the collectors item Air Jordans IV that took the world by storm back in 1989 and currently have a going rate of approximately $400. Whether or not this is a statement about our society being materialistic, it’s as close to literally burning money as you can get. Figuratively speaking of course.