New brilliant Moniker stuff!http://www.submarinechannel.com/wp-content/uploads/bfi_thumb/Do not touch-2u8ym81i01cgrldsotb956.jpg
You might already have seen the latest interactive music video ‘Do Not Touch’ by artsy design studio Moniker, from Amsterdam. Because that thing is pretty viral by now.
How did that happen?http://www.submarinechannel.com/wp-content/uploads/bfi_thumb/items-2u8yrcdaf99pqreqqlj5l6.jpg
RW: “We did several user tests and distilled some assignments out of that, from which we think they’d work well, deliver interesting results and add up to a real story. Playing along with your cursor requires a lot of attention, which can move the ‘story’ somewhat to the background.”
Far fetched weirdnesshttp://www.submarinechannel.com/wp-content/uploads/bfi_thumb/green zone-2u8yq9o3953prti83sl79m.jpg
Add some simple assignments to it, like ‘Stay in the green zone’, plus the feedback from the previous users in the form of hundreds of cursors and you get a bit of a fun experience of far fetched weirdness.
The video is actually quite layered. At first, you find yourself in the digital graphical environment of an old computer. Then it zooms out and you have a look into a music studio where random things happen around the band.
After gathering 1,5 million(!) user cursors, which patterns do you observe?http://www.submarinechannel.com/wp-content/uploads/bfi_thumb/smiley-2u8yp884hy9lld2fbnhszu.jpg
We didn’t really have time yet to make a good analysis, but some beautiful things occurred. The smiley gets better and better; there’s some cursor clumping at ‘Avoid each other’ and in the morning there are more European visitors and in the evening more from the U.S.
Is ‘Do Not Touch’ a sequel to ‘Pointerpointer’?http://www.submarinechannel.com/wp-content/uploads/bfi_thumb/featured-2vrpqvddl2gd46bgrkfg96.jpg
RW: “They are two projects in a series about the farewell of the cursor. We’ve had some good times with the cursor, but it’s time to say goodbye. See it as a long relationship in which you gradually grow apart. Saying goodbye is painful but inevitable. Drama!”
Different names for the same video? That’s weird...http://www.submarinechannel.com/wp-content/uploads/bfi_thumb/the model-2u8yock8g7y594yq9cwkju.jpg
Lets ask Roel Wouters from Moniker. RW “In this case, the music plays a supportive role. We wanted a title that gives the project a context and is funny to tweet. That’s important because we depend on the participants. No cursors, no project."
What is it?http://www.submarinechannel.com/wp-content/uploads/bfi_thumb/world map-2u8ynfil59rmcdnfyja4ga.jpg
Watching and manipulating ‘Do Not Touch’ is being part of a crowd-sourced experience, where your cursor is one in a wave of a thousand other cursors from the viewers before you. And oh yeah, the music video is by an Amsterdam based band called Light, Light, and their song’s called ‘Kilo’, instead of ‘Do Not Touch’...
Who’s Moniker again?http://www.submarinechannel.com/wp-content/uploads/bfi_thumb/pointer-pointer-2u8ymw5zk7omcwp6n4t5ai.jpg
Moniker’s known for one of the most brilliant storytelling experiences ever: ‘Pointerpointer’, which excels in simplicity, humor and charming pointlessness. Click on the picture to go pointerpointing.
Well, what are you waiting for?http://www.submarinechannel.com/wp-content/uploads/bfi_thumb/thank you-2u8yrzm43dvjvqi0zuqgi2.jpg
Add your own cursor to the video. Click on the picture, go go go!
2Pause: Do Not Touch
You might already have seen the latest interactive music video ‘Do Not Touch’ by artsy design studio Moniker, from Amsterdam. Because that thing is pretty viral by now. We did an interview with Roel Wouters from Moniker because who’d ever come up with crowd-sourced cursors??
Add your own cursor here.