As the future of the printing press hangs in the balance, what with that pesky Internet thing and gadgets like the iPhone reader, the Kindle and the fabled Apple Tablet, publishers of paper are finding new ways to appeal to digitally-saturated audiences. This we like! It means books now come with jazzy little virals.
From breath-taking animations to powerful cinematic shorts, these teasers give potential readers a taste of tone, style and flava – but pass for standalone ouevres too, if you ask us. Here’s our Top 5 (and while we’re on the subject of trans-media book promotion, let’s have a chortle at this Zen of Zombie gathering in New York’s Central Park, inspired by the tome of the same name).