Top 5 of our Favorite Things: Online Fashion Films
As magazines continue to drop like flies and their digital rivals snap up the floating masses, brands are looking for new ways to reach the glazed eyes of their computer-bound audiences. And that’s fine by us, as we’re seeing an explosion of new creative partnerships between leading lights in the fashion and film worlds. Celebrated seductress Dita von Teese, who’s short film for Wonderbra, sees her change from a timid scientist into a burlesque bombshell in a classic “but… you’re beautiful!” metamorphosis, represents the kind of model-actress superhuman that brands will be looking for, as advertising gets ’motional. Watch our pick of the 5 best online fashion micro-movies.
1. Chimaera by Todd Lynn and John Bland
A conceptual introduction to the mythical, Homeric themes of genetic mutation explored by London-based tailor to the rock’n’roll elite Todd Lynn, in his Fall/Winter 08 collection.
2. Peter Jensen’s Screentests by Peter Jensen
The GSOH that makes Danish-born Peter Jensen a perpetual darling of London Fashion Week, shines through in this Q&A montage of pretty boys from the casting for his Spring/Summer 09 show.
3. Insenstate by Nick Knight and Ruth Hogben for Gareth Pugh
An unlikely combination of The Wizard of Oz and Predator inspired Gareth Pugh’s Fall/Winter 08 collection, and it shows in this darkly mesmerizing monochrome fantasy, with a fittingly thunderous soundstrack by self-proclaimed art shaman Matthew Stone. Check out the image gallery, and download your own numbered edition (limited period only).
4. JCDC Versus LEGO by Four H
This Spring/Summer 3001 3D animation for Jean-Charles de Castelbajac was broadcast on French television during Paris Fashion Week, allowing the designer some respite from the ego-tripping backstage mayhem, and giving blogs the world over something to salivate over.
5. Inside the House of Viktor & Rolf
Why hire 12 models when you could just have the one? A virtual catwalk featuring Israeli suprmodel Shalom Harlow presents Viktor & Rolf’s Spring/Summer 09 collection. Like what you see? Take a look at Submarine’s exposé on the rise and rise of the Dutch fashion darlings.
