Profile: Graphic Designer Joost Grootens
Ingenious, brave, impressive and absolutely unique. It’s terms like these that are often used when the work of graphic designer Joost Grootens is discussed. His books about art, architecture and urban spaces all share an analytical, sober approach to the subject matter. With his Metropolitan World Atlas, he won a gold medal at the 2006 Most beautiful books of the world competition in Leipzig, Germany.
Grootens designs his own printing colors to avoid standard grids, and carefully chooses his paper. For him, the physical experience of handling a book is part of the message.
Director: Noud Holtman, Camera: Stef Tijdink, Sound: Benny Jansen, Editing: Casper Sikken, Commissioning editor Submarine: Geert van de Wetering, Production Submarine: Olivia van Leeuwen, Production assistance: Marah Haan, Voice Over: Lotje Sodderland, Music/sound design: Big Orange, Produced by Submarine, Commissioned by DutchDFA.
Dutch Profiles is a series of short documentaries produced by Submarine commissioned by DutchDFA about architects, graphic, product and fashion designers in the Netherlands.
Dutch Profiles focuses on the conceptual, context-oriented and research-based practice of Dutch designers and includes interviews with, among others: MVRDV, 2012 Architects, Jurgen Bey, Claudy Jongstra, Gerard Unger, Paul Mijksenaar, Marlies Dekkers, Alexander van Slobbe and G-Star.