Submarine Channel

Paper Shredder Kicks CGI Butt

Isn’t it fun when a simply brilliant idea supersedes all that flashy, special effects technology? This clip for the poignant “Everytime” by London-based collective Oi Va Voi is comprised entirely of shredded paper, commanding new-found respect for the technique they call “photo motion”. A painstaking, intricate process of shooting, printing, shredding and re-shooting, resulted in a visual narrative that switches between the vocalists’ pretty faces, some spectacular nature shots, and a cameo appearance by the paper shredder itself! So perfect for this darling ditty, this piece is bound to inspire all manner of shoestring-budget creatives out there.



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