Muse also released an interactive music video as a companion to the linear promo for Panic Station. The promos, based on visuals created by Deerstalker, complete each other nicely, and establish a more immersive experience for users. The same visuals are used as backdrop projections during Muse concerts. How very cohesive!

However, the most consistent interactive ‘bug’ can be noticed in Io Echo’s – Ministry of Love vid. This psychedelic collage of techniques, created by the masterminds behind Arcade Fire’s The Wilderness Downtown, allows you to interact with the content in different ways. As you assemble displaced puzzle parts of the image, you’ll discover hidden visuals, click to multiply band members, control the level of visual distortion within the image, and even increase the amount of information received – every click bringing forward a new video panel. A true masterpiece of interactivity shaped as an ode to visual manipulation!

And if these cases are not satisfactory samples of the interactive music video pandemic, do check out our ever growing collection of ‘infected’ subjects!

Watch on Watch the Titles

Watch on 2Pause

More work by Dvein on Watch the Titles

The two-minute video took over two months to create.

Premise of ‘Friend’ (2012)
Emma is a Croatian interpretor who works for the Amsterdam criminal investigation office, spending many lonely nights listening in on a group of shady men who are suspected of planning a terrorist attack. When a new guy enters the group, Emma instantly recognizes the voice of her Croatian boyfriend. Confused and bewildered, Emmy attempts to conceal her discovery from the police. But they find out and soon after Emma’s entire world is turned upside down. The plot thickens in this paranoia-inducing page turner as the hunter becomes the hunted.
Order the e-book

The fourth and last e-book trailer will be made by 21-y.o. illustrator Mickey Cohen. Check back for that in June.

Book trailer event @ EYE
We’re shining the Super Trouper spotlight on the book trailer phenomenon some more during a special book trailer event/screening at the EYE film museum in Amsterdam on July 27 (buying tickets online is not enabled yet. Subscribe to our newsletter to stay informed, or email us).

Aimée de Jongh (1988)
A Dutch animator and illustrator who draws inspiration from Japanese and European comics. Aimée studied animation at the Willem de Kooning art academy in Rotterdam. She only graduated in 2011, but has already made a lasting impression with her work in the Low Countries. Her debut animated short ‘Aurora’ [Vimeo: teaser] –a beautiful and dark animated folk tale– screened countrywide at Pathé theaters before the main feature as part of the Ultrakort! project. Aimée created animations for SchoolTV, and made a animated book trailer for the popular Dutch daily talk show DWDD. Most Dutchies will know her from ‘Snippers‘ – her daily cartoon in Metro (circulation: 500+K). Her work was exhibited in Oslo, Leuven and Amsterdam.

Charles den Tex (1952)
Holland’s most acclaimed and most awarded thriller writer (critics have called him the Dutch John Grisham), studied film and photography in London in the 1970s before moving to Paris, where he tried to teach the French some English. He finally settled down in The Hague, where he started working as a copywriter and a communication expert. Charles’ true calling didn’t find him until the mid 1990s, when his first novel was published. Since then he has published twelve thrillers, creating the sub genre of the corporate thriller. Eight of Den Tex’ novels were nominated for a Gouden Strop –the award for best thriller in the Dutch language– winning in 2002, 2006, and again in 2008 with CEL (e-book trailer). CEL was also released as a feature film in 2012. Den Tex is involved in a new and, as of yet undisclosed transmedia project by Submarine. More to be revealed about that some other time, Batman.

Related
e-book trailer CEL
e-book trailer De Erfgenaam
Top 5: Animated Book Trailers
Top 5: Hilarious Book Trailers

Submarine Channel
Submarine Channel is a media lab that explores new technologies to tell stories in visually exciting, multiple format-friendly ways. So what does that mean, in practise? Means we create narrative projects, such as motion comics, online narrative games, web documentaries, and editorial projects for the web and mobile platforms. Smaller projects that are relatively quick to produce, like these trailers, are a great way for us to play around with the possibilities of new animation techniques and software. And working with talented newcomers is what makes these little projects a lot of fun!

Consisting of short films, an interactive data visualization, and a participatory dictionary, Unspeak critically and satirically reveals the unspoken messages and obscured meanings behind familiar media terms such as War on Terror, Weapons of Mass Destruction, Climate Change, File Sharing, Austerity Measures, Erectile Dysfunction, or the Dutch word Kopvoddentax.

Through a radical collage of archive footage, quotes, and Steven Poole’s own enlightening analyses, Unspeak visualizes how language is manipulated to suit political agendas and the changing role and responsibility of the media.

Set at the intersection of film, data, technology and design, the documentary pushes the boundaries of the genre and invites audiences to tune in to the wealth of daily Unspeak talk, so that you’ll start seeing and hearing it everywhere. And then, perhaps, we can fight back.

Watch the short introduction film above to find out more. The iDoc will be launching soon, stay tuned!

Upcoming Event:

Join us at 7:30 pm on June 20, 2013 for a preview of the upcoming iDoc Unspeak at our Submarine Channel Live event at the fabulous EYE film museum in Amsterdam. Special guests include Steven Poole and moderator Chris Keulemans.

More about Submarine Channel Live @ EYE

Design:

We’re thrilled to be collaborating with award-winning Dutch-design studio Catalog Tree (who we’ve previously profiled) on the entire web design of the project.

This introductory episode was supported by the Dutch Cultural Media Fund and The Netherlands Film Fund, a SubmarineChannel production in collaboration with VPRO

Submarine Channel is made possible with the financial support of
OC&W – Ministerie van Onderwijs, Cultuur en Wetenschappen (Ministry of Culture, Education and Science), Stimuleringsfonds Creatieve Industrie (The Creative Industries Fund NL), and Gemeente Amsterdam: Dienst Maatschappelijk Ontwikkeling (The City of Amsterdam).

Ranging from impressive big budget animated shorts created by large teams of professionals up to beautiful little DIY masterpieces; we’ve managed to discover an electrifying assortment of seriously eye-popping and innovative treats we’d watch even if they had nothing to do with a book. To top things of, EYE curator Ronald Simons mines the archive once more to show that book trailers are almost as old as the movies. (You didn’t know that, did you?).

The image is a still from Submarine Channel’s upcoming book trailer for Charles den Tex’ thriller Friend (De Vriend), made by Dutch illustrator and animator Aimee de Jongh. More info

Upcoming editions: (themes t.b.c.)
20 June 2013, 7.30 pm: UNSPEAK – Words Are Weapons, a preview of the upcoming iDoc
27 July 2013, 7.30 pm: Book Trailers (this page)
19 September 2013, 7.30 pm (exact date t.b.c.)
12 December 2013, 7.30 pm

More about Submarine Channel Live @ EYE

Add your own cursor here.

Based on British journalist Steven Poole’s intriguing book of the same name, Unspeak is a brand-new interactive documentary series by Submarine Channel that critically and satirically reveals the unspoken messages and obscured meanings behind familiar media terms such as War on Terror, Weapons of Mass Destruction, Climate Change, File Sharing, Austerity Measures, Erectile Dysfunction, or the Dutch word Kopvoddentax.

Through a radical collage of archive footage, quotes, and Steven Poole’s own enlightening analyses, Unspeak visualizes how language is manipulated to suit political agendas, smuggling persuasion into description.

We’re thrilled to be collaborating with award-winning Dutch-design studio Catalog Tree (who we’ve previously profiled) on the web design of the project, which features short documentaries, an interactive data visualization and a participatory Unspeak dictionary that people can explore and contribute to.

Watch the short introduction film below to find out more.

Event program (± 75 mins.)
Welcome and introduction
5 Unspeak episodes
Related clips from the EYE Archive
Live column by Steven Poole
A demonstration of the accompanying web app

Join us at EYE, Amsterdam, on 20 June 2013
Buy tickets (Dutch | English)

Submarine Channel Live: Future Events (themes t.b.c.)
25.07 Book Trailers
19.09 Theme t.b.a.
12.12 Theme t.b.a.