Submarine Channel

Interactive Promo for The Deaf Preachers

Remember those music videos from the 1990’s and early 00’s that were built around the idea of a running or walking character, preferably using one continuous shot? Baillie Walsh brilliantly pioneered the concept for his instant-classic Massive Attack video for Unfinished Sympathy. Like a viral meme, the running man theme was copied, ripped off and re-interpreted in numerous other music videos. French interactive production studio Upian (producer of online documentaries Gaza Sderot and Prison Valley) now revives the running man theme, adding a subtle interactive twist for their web-based promo for the Deaf Preachers.